Posters: overview

The Swiss National Library’s (NL) poster collection covers Swiss poster production from its origins in around 1860 to the present day. It encompasses all the notable Swiss styles spanning a range of subject areas.

Content and scope

Visible: Ausstellungsplakat der GS mit Abbildung eines unsichtbaren Buches
«Drahtseilbahn Schwyz-Stoos», poster by Carl Moos, 1934
  • Cultural posters on Swiss events, national exhibitions, major trade fairs, important artistic and cultural events, popular culture, “Swiss festival culture”, culture promotion, books, reading, artists’ books, typography and graphic design related to archives held by the NL
  • Tourism posters for all parts of Switzerland
  • Posters on social and scientific topics (e.g. charitable organisations, prevention campaigns)
  • Political posters on federal elections and votes, general campaigns of the Federal Administration (e.g. Swiss Council for Accident Prevention, Federal Office of Public Health), complete
  • Cantonal elections and votes, typical examples
  • Posters from the First and Second World Wars and the inter-war period
  • Commercial posters (examples of Swiss product advertising for cheese, chocolate, wine, beer, typical Swiss foods, etc.)
  • Artist and author posters, including a collection of poster designs
  • Author poster collections of individual designers such as Claude Kuhn, Fred Bauer, Karl Gerstner and Daniel Spoerri

Collection principles

  • The aim is to compile the most complete possible collection of Swiss poster output from the beginnings of the medium in around 1860 to the present day.
  • The collection activity is carried out in cooperation with other poster collections in Switzerland under the umbrella of the Association Swiss Poster Collections, of which the NL is the founder.
  • All the Association's collections contribute to the exhaustiveness of the Swiss poster collection thanks to their joint collection activity.

Research and access

  • The NL’s Prints and Drawings Department manages the catalogue of the Association Swiss Poster Collections SPC
  • Further information about the poster collection available on request

Last modification 10.04.2024

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Swiss National Library
Prints and Drawings Department
Hallwylstrasse 15
3003 Bern
Phone +41 58 462 89 71

Print contact

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