The annual reports from Switzerland Tourism (ST) document the development of tourism marketing over the last 100 years and are thus important historical documents for the Swiss tourism history.
On behalf of the federal government, Switzerland Tourism (ST) has been promoting Switzerland as a holiday, travel and conference destination to audiences at home and abroad since 1917. All actors in the Swiss tourism industry benefit from their marketing activities. ST has developed a global market and media presence with offices in 26 countries using its four pillars of integrated marketing. These include advertising (for example TV commercials), eMarketing (social media channels and Internet communications), working with media professionals worldwide, and B2B activities with the travel industry (business with tour operators).
Last modification 31.03.2017